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M&M'S
AD: Luisa Koitzsch & Michelle Collins
CCO: Serge Flores
In preparation for Premios Juventud 2023, a music award show that takes Latin America by storm, musicians PAMÉ and Brendan Perez created music inspired by M&Ms .
TV: 30s
SOCIAL: 15s
Brendan Perez is known for bringing modern songs to life with his violin skills. He posted on social leading up to the event showing off this M&M beat to garner buzz.
SOCIAL: 15s
PAMÉ is a Dominican singer with a loud personality and captivating vocals. Taking inspiration from a popular TikTok trend, she mimicked the sounds of the M&M bags with her voice.
SOCIAL: 15s
Together PAMÉ and Brendan were a dynamic duo that successfully created excitement for the event and maybe even got viewers craving a certain sweet treat.
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